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Edge 313: Time to Start Taking the Internet Seriously
27. Returning to our fundamental riddle: if this is the information age, what do our children know that our parents didn't? The answer is "now." They know about now.28. Internet culture is a culture of nowness. The Internet tells you what your friends are doing and the world news now, the state of the shops and markets and weather now, public opinion, trends and fashions now. The Internet connects each of us to countless sites right now — to many different places at one moment in time.
29. Nowness is one of the most important cultural phenomena of the modern age: the western world's attention shifted gradually from the deep but narrow domain of one family or village and its history to the (broader but shallower) domains of the larger community, the nation, the world. The cult of celebrity, the importance of opinion polls, the decline in the teaching and learning of history, the uniformity of opinions and attitudes in academia and other educated elites — they are all part of one phenomenon. Nowness ignores all other moments but this. In the ultimate Internet culture, flooded in nowness like a piazza flooded in sea water, drenched in a tropical downpour of nowness, everyone talks alike, dresses alike, thinks alike.
30. As I wrote at the start of this piece, no moment in technology history has ever been more exciting or dangerous than "now." As we learn more about now, we know less about then. The Internet increases the supply of information hugely, but the capacity of the human mind not at all. (Some scientists talk about artificially increasing the power of minds and memories — but then they are no longer talking about human beings. They are discussing some new species we know nothing about. And in this field, we would be fools to doubt our own ignorance.) The effect of nowness resembles the effect of light pollution in large cities, which makes it impossible to see the stars. A flood of information about the present shuts out the past.
There are some fantastic insights in this contribution to the always fascinating Edge. Gelernter also talks about Life Streaming, and how we need to really starting thinking about the Internet.

